Anyone who lives in the UK will know the High Street retailer Next, they sell the kind of mainstream denim which is probably more concerned with affordability than being absolutely up to date with the latest trends. They are not the first place you would think of when shopping for premium denim, but they are hoping to change that… at least for the guys. A new brand called AD20 has just been launched by an ex-Next designer and by pulling a few strings he has got them to agree to stock his collection. Pretty smart move on his part. The jeans themselves retail at around the £70 mark and are going to appeal to kind of guy that is currently wearing G-Star