Rivet De Cru Jeans Fall/Winter 2011 Lookbook RivetDeCru-F11-05.jpg

Rivet De Cru Jeans are “timeless denim in a world of constant change.” That is how Ruben Dario Campos, founder of this Los Angeles based brand, defines his denim. He creates his jeans with intricate washes, destroy accents, carefully positioned handbrush areas and creases. With a keen eye for laundry and sewing details, he treats his jeans like paintings using denim as his canvas, the fit as his mediums, and the premium lifestyle as his inspiration.

This is one of the many brands I have come across during my tradeshow marathon this past weekend, including ENK NYC, Capsule and PROJECT NYC. I am still reeling from the impact of “discovering” new brands and touching base with the ones we already are familiar with. And loving every minute of this whole tradeshow madness!!!