Apparently, PRVCY Denim is no longer defunct. We were told were told early on by a little industry birdie that the brand was going under. Needless to say, I’m pretty excited to see the brand back. These are super high quality jeans with a huge celebrity following.
We were less than stoked to know that Ali Lohan was the face of the brand. Check out these images of PRVCY’s Spring/Summer 2012 relaunch campaign. Do you think Ali did the brand justice or is it too minimalistic?
Mark Wahlberg has landed a the gig to endorse PRVCY Men’s Line.