Mavi Fall/Winter 2011 Lookbook  MEET THE MAVIS- CONTENT-2_21.jpg

Mavi’s Fall/Winter 2011 collection is called, “Meet the Mavis” – cute! And their new lookbook is actually fun to look at. You can see the models in many different locations and situations instead of just standing, looking bored in front of a wall. Mavi is clearly removing itself from its former image of being a Macy’s brand and is becoming a premium denim brand with jeans reasonably priced at under $100.

Mavi Fall/Winter 2011 Lookbook  MEET THE MAVIS- CONTENT-2_19.jpg
Mavi Fall/Winter 2011 Lookbook  MEET THE MAVIS- COMPOSITE-14-2-1.jpg
Mavi Fall/Winter 2011 Lookbook  MEET THE MAVIS- COMPOSITE-8-12-11.jpg