Are they checking out Denimology for the newest of the new jeans, or is Denimology checking out Singer22 for the newest of the new jeans?!? No matter what the answer, it WORKS! At least, I can say that whenever I want to know which celeb is wearing what jeans, what t-shirt, what anything, instead of going to gossip websites and search and search and search, just one click on Singer22 gives me instant gratification (i.e., an answer!). Whenever I am curious to see what’s the latest denim style that a particular brand comes out with, Singer22 is guaranteed to have them in stock already.
I am just baffled by how they – founder and CEO Jon Singer, and Alicia, co-founder and Jon’s wife – do this! How is it that they are ALWAYS – not just once in a while – but literally ALWAYS ahead of everybody else?!!?
Q: How did Singer22 happen?
A: Jon: I worked for my family’s clothing company. When my parent’s decided to retire in 2003 Alicia (my wife) and I were faced with what to do. We had two children, I was 32 and Alicia 30 and we were at a major crossroads in our lives. We decided to open SINGER22 and launch SINGER22.com because Alicia loves fashion I always had a strong belief in the internet. We get to do what we both love by merging them both together.
Q: Where does the “22” come from?
A: Jon: My lucky number is 22
Q: Genius idea of showing clothes as worn by celebs on your website – does that really help sales?
A: Alicia: I love the weekly gossip magazines and seeing what certain celebrities are wearing. I thought how great would it be if you could actually find and buy the exact item.