Wrangler Booty's Up with a new spokesmodel  wrangler.jpg

Making a stab at the most lucrative denim audience (ahem *the female audience* ahem), Wrangler presents their new patent-pending denim technology, designed to lift the female “booty”. The denim, titled Booty Up jeans, actually raise your derriere using specially designed seams and shapers and they’ll only cost $60!

Broadway’s Tony award winning star Laura Bell Bundy is the new spokes model sporting butt lifting jeans for the ads that will be seen in the US starting next month.

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