Ay Not Dead S/S 2012 Women's Lookbook Ay Not Dead - Verano-2012-01.jpg

“Oh, this is so cute!” That was my first impression of this lookbook. Having introduced this Argentinian brand to you the other day, which was playful and fun to look at, Ay Not Dead shows in its Summer 2012 collection that jeans are more than just clothes. There is a lifestyle of play, fun, and knowing how not to take life too seriously. Exactly what I would expect of a Summer collection styled by young designers for young people.They have shorts, skinny jeans, metallic jeans, and fun t-shirts.To make it short: Ay is a whole summer attitude.:-)

Ay Not Dead S/S 2012 Women's Lookbook Ay Not Dead - Verano-2012-15.jpg
Ay Not Dead S/S 2012 Women's Lookbook Ay Not Dead - Verano-2012-06.jpg