When it comes to marketing and image Hudson Jeans have been having a great couple of years with their ads. The Georgia May-Jagger fronted campaigns have really helped put this denim brand on the map globally. So for Fall/Winter 2011 they have decided continue with this winning formula, GMJ again front’s the women’s ads, whilst Patrick Schwarzenegger (son of Arnie) is the face of the men’s line. The two videos here are described as “visual character studies that invite you into an intimate space where a quiet steady gaze reveals the multiple facets of the human condition.” What this means is that we get a lot of close ups of the models’ faces, which is great when looking at GMJ because she really does have one of those faces that bears looking at for a long time. However I am not sure the same can really be said of Patrick.