Here’s something so simple, yet so obvious I cannot believe I have never seen anyone do it before. Hudson Jeans have taken each style from their Spring/Summer 2012 collection photographed them for their lookbook, then they have taken each of those images and put them into a video. So in 1 minute 16 seconds you get to see every pairs of jeans from every angle, it’s like a regular lookbook on steroids. Genius idea.