I’ve been to a few womenswear tradeshows in my time and before I watched the video above I never really thought about what actually went into setting up and running a stand at one. I kind of assumed everyone just showed up and and talked about denim… but obviously tradeshows are BIG BUSINESS and a lot of thought and planning is put into them by the big denim brands. To thank their staff and customers Hudson Jeans have made this fun little vid (with a great soundtrack) to illustrate what went into producing and running their stand at the recent ENKShow in Las Vegas.

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