Today’s Designer Q&A is with Caius Olowu is the designer from TEARS OF BLEU.
Why do you think after 200 years jeans are one of the most popular items of clothing?
Denim Jeans created a lifestyle, the durability of Denim, the uniqueness of the construction of the denim twill, the 1000 ways that denim jeans can be worn; you can wear denim Jeans with anything – Denim Jeans wear originally tailored.
Last time we counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
My brand brings newness, great fits, original wash finishes created over a 6 month naturally worn process, Tailoring, my Time in Japan gave me an understanding of quality and craftsmanship, the aesthetics’ of my Denim Jeans, my jeans make you feel sexy.
Who do you imagine is your typical customer?
That person who is looking for something new, different, great fits, great washes.
Where do you get your inspiration?
I studied Civil engineering and worked as an Architect before I moved into Design (Fashion) – I am inspired by structure, I see denim only as a fabric with no limits to design, my inspiration comes from everything around me that influences my life.