Hiro Morise, Kunna’s designer, tells us about this S/S 2012 collection: “KUNNA is a fusion of my west coast surf lifestyle and Japanese soul. Creating, enjoying, and appreciating a free and easy kind of simple air and nature – that’s how I want people to wear KUNNA”. We have shown you their lookbooks before here at Denimology, and all their clothes exude the easy and comfortable lifestyle that Kunna is proposing. Baggy, and slouchy jeans and cargos, paired with t-shirts and the occasional hat to give it some spunk, that’s exactly what makes me think of beach, sun and California! Oh, and to top it off, they are donating some sales of their tee’s to the Nature Conservation Society to protect their beautiful California beaches!