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This G-Star Spring/Summer 2012 collection made me think: this is a real denim RTW show. All the models were clad in at least one denim piece, if not double denim. G-Star’s fashion predictions for next season seem to be baggy jeans, drop crotch and the eternal ARC pants (even those in a much looser fit), but paired with suspenders, tucked in shirts and the occasional blazer. I would say their look is sophisticated, yet wearable street denim. Once more, G-Star is ahead of the times, while most of the other brands are showing skinny for men, G-Star is already so over it.

And here is some great news: G-Star is announcing the launch of its US web store. The web store offers a variety of men’s and women’s denim, jackets and key pieces from the ad campaign. We’ll have more details coming up so watch this space!

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