JFour is an Italian brand that I had kind of stumbled on while I was in Italy a week ago. Stumbled, because I was actually out in town with my sis and family to enjoy some Italian gelato and was not really thinking about denim (almost true hahahaha). So when I passed by this small store in the center of downtown Treviso, I was like – OMG what a cute store! I have to check this out! Their men’s and women’s jeans are really amazing, made of the best heavy weight Italian denim. I will be posting their lookbooks and more info about this brand here soon, so stay tuned!