Paige Denim Drops the Moniker + #PaigeBlue

At the end of each New York Fashion Week, Coterie Trade Show commences. When I attended the show in September, the Paige crew handed me a package that contained everything I needed to know (I was sworn to secrecy until the time was right) about the official launch. Want the dish?

1. The new Paige logo’s purpose is to unify the men’s and women’s collections under one logo. It represent strength and modernity. This was evident in the booth as you arrived. Johnny Pinto, The Denim Guy, snapped it here.
2. The new logo is joined by the new Paige stamp. The stamp represents their attention to detail and will be present on hangtags and such. They gave out pocket book mirrors that resembled a stamp pad as shown in the image below.
3. If you didn’t know already, the brand is dropping the monikers Paige Premium Denim and PPD, now going solely by the name, Paige, for both collections.
4. The brand launched a new color – Paige Blue! They gave us a pair of their new Paige Verdugo Jeggings in Paige Blue to try out. We love ’em! The color is now a staple for the brand. We’ve included a super cute image of blogger Taylor Davies of Eat, Sleep, Denim reviewing her pair.