Brand To Watch: Jean Machine JEANMACHINE-73565.jpg

Being a guy that likes denim I am always disappointed that there is less men’s denim news to report than there is women’s. Each year you get a bunch of new brands making women’s jeans but when it comes to men’s denim there are very few launches. So when I heard that the people behind British brand MiH were launching a new men’s line named Jean Machine I was immediately intrigued to see what they would come up with. Last month I was invited along to their showroom to have a sneak peak and the biggest complement I can pay them is that I would buy and wear pretty much everything they had hanging on the rails. The collection consists of simple, understated, classic pieces (jeans, jackets, t-shirts and shirts) with a European/Scandinavian feel that will sit well in any modern man’s wardrobe. The Jean Machine collection is available now via their own website and will launch exclusively with MrPorter.com in early 2012. Prices range from £135 to £190.

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