Closed Campaign SS2012 from Closed on Vimeo.
As they have in past campaigns, CLOSED is continuing to use real, creative people rather than models to showcase their products. The current campaign features Ry Cuming, an Australian singer/songwriter who also performs the background music and Maya Villiger, a Swiss-born photographer and blogger who was in CLOSED’s Fall 11 campaign. I think the idea of using real people in the ad campaign encourages ordinary folks like you and me to identify more closely with the brand… which has got to be a good thing.
