As they have in past campaigns, CLOSED is continuing to use real, creative people rather than models to showcase their products. The current campaign features Ry Cuming, an Australian singer/songwriter who also performs the background music and Maya Villiger, a Swiss-born photographer and blogger who was in CLOSED’s Fall 11 campaign. I think the idea of using real people in the ad campaign encourages ordinary folks like you and me to identify more closely with the brand… which has got to be a good thing.