Cycle is an Italian brand founded in 2000 by Italian fashion designers Andrea Bertin and Elena Boaretto. “Be sure, wear pure” is the catchphrase that represents the brand’s philosophy: “Be sure…” stresses the passion with which each CYCLE garment is created, based on in-depth research that makes buyers sure of the garment they are buying; “…wear pure” refers to the natural materials from which the garments are made, that is, the best fabrics, details, and finishes.
The main focus of this brand is the traditional 5-pocket jeans, which are shown here in this collection both in a slim and a more baggy style. You can see them in the photos above and below. Even though I do not like the look of baggy jeans on guys very much, this one is an exception – paired with the army jacket and printed shirt, the baggy jeans become more a part of edgy sophistication than frumpy carelessness.