Cycle S/S 2012 Men's Lookbook Cycle-SS12-MEN-12.jpg

Cycle is an Italian brand founded in 2000 by Italian fashion designers Andrea Bertin and Elena Boaretto. “Be sure, wear pure” is the catchphrase that represents the brand’s philosophy: “Be sure…” stresses the passion with which each CYCLE garment is created, based on in-depth research that makes buyers sure of the garment they are buying; “…wear pure” refers to the natural materials from which the garments are made, that is, the best fabrics, details, and finishes.

The main focus of this brand is the traditional 5-pocket jeans, which are shown here in this collection both in a slim and a more baggy style. You can see them in the photos above and below. Even though I do not like the look of baggy jeans on guys very much, this one is an exception – paired with the army jacket and printed shirt, the baggy jeans become more a part of edgy sophistication than frumpy carelessness.

Cycle S/S 2012 Men's Lookbook Cycle-SS12-MEN-36.jpg
Cycle S/S 2012 Men's Lookbook Cycle-SS12-MEN-14.jpg

7 COMMENTS

  1. Fell in love with brand a couple of years ago…the quality is exceptional, they do a great fit and this winter they’ve got some amazing wool-cashmere shirts with leather piping…awesome man!

  2. Fell in love with brand a couple of years ago…the quality is exceptional, they do a great fit and this winter they’ve got some amazing wool-cashmere shirts with leather piping…awesome man!

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