G-Star RAW was the first denim brand to open a store on the well-known street Rodeo Drive in Beverly Hills. The store was officially opened by G-Star’s brand new campaign model, fast rising French actress Clémence Poésy and internationally music producer and DJ Mark Ronson, renowned for his work with Amy Winehouse and Ghostface Killah.
Just before the store was officially opened Shubhankar Ray, G-Star‘s Global brand director, introduced Clémence Poésy as the new campaign face of G-Star. She will feature together with artist, filmmaker and musician Vincent Gallo in the Spring/Summer 2012 campaign.
Clémence on the G-Star campaigns,
“I got to know G-Star through their campaigns and Anton Corbijn’s photography. It comes out in magazines, it’s different, it’s very simple, and it’s got something very Rock & Roll.”