We caught up with Ben Taverniti, Creative Director at Hudson Jeans who gave us an insight into his inspirations, what trends to expect next season and where he sees the company going in the next five years.
1. What’s the key style for Autumn/Winter?
For Winter look for Python, Crocodile, Cobra and Viper prints as well as a Plaid print for Holiday, all in our Nico Midrise Super Skinny. We also have Coated colors that resemble leather and Corduroy colors like plum and cobalt.
2. What can we expect next season’s IT jeans to be?
Next season is all about color and print. We’ve developed a new fabric called Second Skin in an amazing spring color palette. Its the ultimate in stretch comfort but still retains its shape. For prints you can expect to see abstract feathers, a space invader print, and a new take on leopard which is done with a laser. I’m also very excited to introduce our Tuxedo pant. We’re offering them in 3 color ways: Olive and yellow, burgundy and pink, and navy and orange. They’re a very innovative take on the tuxedo style and I think people will be eager to see what we’ve done with them.
3. Who are you most inspired by?
I take my inspiration from many places. It can be someone I see on the street, a song, a book or film. It’s constantly changing.
4. Georgia May jagger has been the face of Hudson for a long time now, what is it about Georgia that represents Hudson?
Georgia really embodies the spirit of the brand. Her genetic DNA and our brand DNA are one in the same … her mother Jerry Hall is American (born in Texas) and her father is Mick Jagger (British rock royalty) and HUDSON is born in California but rooted in London. She is also the ultimate HUDSON girl – the personification of rock and roll meets glamour who embodies California freedom and British cool. She is effortlessly stylish, isn’t afraid to take risks, or to be herself while creating her own destiny
5. You also had Patrick S in the latest campaign – what was he like?
Patrick was amazing to work with. He has that ease and California spirit of freedom. It was great to see his excitement about the campaign and him and Georgia shared an amazing connection on camera.
6. The Hudson campaigns are so iconic – what’s next for SS12?
Can’t share too many secrets –you’ll have to wait and see 🙂
7. How do you constantly evolve denim and create new styles?
I think the denim world is cyclical. We introduce new styles season by season, but we also focus on taking things we’ve seen in the past and reworking them. Creating something new that is inspired by the past.
8. LA is the denim hot spot, why is that?
LA is the center of the denim world. All of the expertise is based here. We have the top wash houses, sewers, That’s why everything we do at HUDSON is based in the US–we are a part of the process from beginning to end.
9. Where do you see the brand in 5 years?
HUDSON is really about a way of life. We’ll continue to grow the brand and offer new and exciting products to our customers.