R13 Spring/Summer 2012 Lookbook PT 1 R13-S12-12.jpg

R13 was conceived, designed and launched in the fall of 2009 in New York City. Its design was heavily influenced by authentic American traditions and history. In fact, R13 reflects the essence of the historic Gadsden flag, the iconic American flag with the coiled rattlesnake that represented the original 13 colonies, and had the motto “Don’t Tread On Me”. But, in spite of its deep American roots, R13 jeans are made from Italian and Turkish denim and produced in a highly specialized, small factory in Italy. They use a rugged but thin denim with just enough stretch to make their jeans feel very comfortable.

What I especially love is the way that R13 has refashioned classic fits. Their “skinny” had been transformed into a boyish but super sexy, super low “low skinny”. The cult fave baggy fit has become a “slouch skinny fit”. And the relaxed skinny offers yet another tempting choice. Check out the slouch and relaxed skinnies below.

R13 Spring/Summer 2012 Lookbook PT 1 R13-S12-32.jpg
R13 Spring/Summer 2012 Lookbook PT 1 R13-S12-33.jpg