Replay never “replays”! Now they have come up with a special limited edition Capsule collection of what they call “Laser Wash”. The jeans are treated with an Eco-sustainable ozone wash, which significantly cuts the amount of water consumed.
This innovative procedure consists of a technology that enables a perfectly accurate reproduction of the details typical of vintage denim, a sort of full-scale, extraordinarily high quality re-editing of the treatment that gives garments a used look. In addition to zero environmental impact, the Laser Wash is able to guarantee significant energy savings, while leaving the denim looking exceptionally attractive.
Cool, I even already “invented” an expression for this: FAUX VINTAGE, as in faux furs, faux leather, etc. etc. Now, I hope to be able to check out these jeans personally, because I can never tell what a pair of jeans really looks and feels like if I don’t see it and touch it – hey Replay, bring ’em over to the US, the land of the non-faux vintage Levi’s and let’s compare notes 😉