12ozDenim are a new men’s denim brand from LA that has popped up onto our radar this week. As the name suggest their jeans are made from 12oz denim, which means they aren’t the sort of lightweight jeans that will rip after a few months wear. The denim is sourced from mills in Kaihara (which is always a good sign) and comes in limited supplies. The jeans themselves are put together is Los Angeles and they tell me that they pride themselves on their attention to detail, which is reassuring! For more information check out their website 12ozdenim.com or pop along to see them at their booth at Project in Las Vegas next month.