The Cimarron brand was born in 1979 by the Saez Merino family as an alternative to the sister brand Lois. In the late eighties, the line got a makeover when Jean Elbaz created fun, sexy designs for the French market. Cimarron successfully launched “surteint”, an innovative denim, 100% cotton, soft to the touch, dyed in different colors and used for jeans and jackets.
In the early ’90s, Cimarron introduced stretch jeans to the female jeans market. With this style, Cimarron was the first brand to break away from typical American vintage looks.
In 2010, Benjamin and Michael Djeribi, the owners of the French brand “Used Jeans”, took over Cimarron and relaunched the brand with a new “surteint” concept in 70 colors.