I just kinda “stumbled” over this amazing brand the other day, while I was checking out what’s new at the NY ENK tunnel show. What stopped me in my tracks was the way J and Company was displaying their clothes all over their quite expansive space. Instead of just hanging them on the racks, the sales people went and dressed the clothes, they laid them down on the floor and tables to show how to mix and match them.
The designers and the sales team were talking passionately to the customers and were absolutely convinced of their beautiful collection. And rightly so. As they were so busy, I didn’t have the chance to ask many question. Let me just tell you for now, that this brand is showing its first ever collection for F/W 2012. It is a collaboration between a French and a Chinese designer. And, I am telling you, we are in for a treat. The lookbook is in the making and should be up here within a month.