“We’re not Racers but Riders” – this is Korean brand uglyBROS’s slogan. And I would add, “And not at all ugly!”
When I saw this lookbook, I really got impressed by the attention uglyBros pay to the most miniscule detail, making the jeans comfortable and absolutely perfect for riding a bike or motorcycle. But more than that, I can very well imagine wearing those jeans for a hot night out. Besides being practical, they are also VERY SEXY – quite a rare combination! By what I have seen with other brands that produce biker jeans, like famous and well known Harley Davidson, this specific kind of jeans is usually cut baggy and not slim fitting. The combination of 97% cotton and 3% polyurethane allows enough flexibility to follow your movements. The jeans retail between $200 and $300 and will be available this coming January 2012 through their website.