Do you hear that? It’s the sound of thousands of well-heeled toes tapping expectantly in anticipation of Fashion Month. Nowhere are they tapping more fervently than in New York City – because NYFW is just a few weeks away, and so is the 6th bi-annual Independent Fashion Bloggers Conference!
The landscape of fashion blogging changes and evolves constantly, and IFB is always on the pulse of what’s next so you’re never a step behind. February 8th’s conference at Milk Studios will bring together some of the best and brightest personalities in our industry to discuss the issues, challenges and exciting future of fashion blogging and social media.
Many thanks to our partners who helped to make the IFB Conference happen: Milk MADE, J Brand Jeans, Design Within Reach, Lyst, Fashion Traffic, Lifeminute.tv, Bauble Bar, Lifebooker, Buyosphere, The Find and The Tribeca Grand Hotel.
The IFB Conference
February 8th, 2012 at Milk Studios, 450 W 15th Street, NYC
Doors open at 8:30 a.m., first panel at 9 a.m., with a lunch break at 12 p.m.
Come party with us afterwards!
There’s a Stylish Soiree at the Tribeca Grand from 9pm-12pm
$60 for IFB members (if you’re an independent fashion blogger, join us here), $300 for non-members.
This season’s panels and speakers:
9 a.m. – What Are Bloggers Worth?
Brought to you by: Bauble Bar
A hot topic every year, the relationship between bloggers and brands seems to be constantly changing and re-defining itself. Bloggers have established themselves as sales-drivers and viable marketing channels. It’s more important than ever to understand your value and be smart when working with retailers, brands and advertising networks. This panel will dive head-first into the nitty-gritty of negotiating, establishing mutually beneficial relationships and making yourself attractive to brands.
Moderator: Jinna Boo – Grease & Glamour
- Susan Schwartz – Glamour
- Jessie Thorpe – Denimology
- Carmina – La Carmina
- Jenni Radosevich – I Spy DIY
- Kat Griffin – Corporette
11 a.m. – Media Goes Mobile
Now more than ever your blog is only a fraction of your online personality. Through social media channels and instant photo-sharing apps, it’s becoming faster, easier and more important to share your thoughts and styles on the go. This panel will explore the reach and power of social media and how bloggers can better engage with their community.
Moderator: Jess Estrada – Fresh Jess
- Aliza Licht – DKNY PR Girl and @DKNY
- Bryan Boy – BryanBoy.com
- Tom & Lorenzo – Tom & Lorenzo
- Macala Wright – Fashionablymarketing.me
- Hilla O. – FashionTraffic
1:30 p.m. – Your Blog: Your Dream or Just the Beginning?
Brought to you by: LifeBooker
A blog can be so much more than your personal style diary. For those who want it, a blog can become a full-time job or a resume and calling card for all your talents. Panelists will share from personal experience how their blogs have changed their lives, become their careers and helped them achieve their professional goals.
Moderator: Jessie Artigue – Style & Pepper
- Emily Schuman – Cupcakes & Cashmere
- Lawrence Scholssman – Sartorially Inclined
- Joshua Kissi and Travis Gumbs – Street Etiquette
- Sara Zucker – Farpitzs
- Leah Chernikoff – Fashionista
3:30 pm – Making Your Blog Irresistible
Brought to you by: Fashion Traffic
What makes super-star blogs so enticing? Why do we keep coming back post after post? This panel will discuss the importance of quality content, building a loyal audience and what it takes to create a truly unique and successful blog in today’s highly-saturated market.
Moderator: Karen Moon – Style Musee
- Erica Domesek – P.S. – I Made This…
- Wendy Nguyen – Wendy’s Lookbook
- Connie Wang – Refinery 29
- Andy Torres – Style Scrapbook
- Nicolette Mason – Nicolette Mason