American brand PZI was actually founded by a couple more or less in their own “backyard”. Founder and designer, Claire Jason, had reached her limit continually struggling to find the right fitting jeans because she was not a size 2 supermodel shape. So a frustrated Claire and her husband, Daniel, decided that it was as good a time as any to revolutionize the market, and created the “Curve Appeal Niche”, jeans that are designed for streamlined waists, fuller hips, thighs and butts. This was in 2002.
Now they have decided to cry out loud “YES! COLORED JEANS for the curvy woman! YES!” I am absolutely loving this concept and I can’t wait to see your reaction to these beautifully shaped and fitting jeans – leave a comment here, and let us know what you think!