True Religion is promising a totally new ad campaign. In a single word, iconoclastic. A radical campaign of shock and awe that will provoke the viewer with images of nonconformity and rebellion. A campaign drawing upon the fundamental tenets of American culture to turn them around and smash the very icons that represent it. This video kinda reminds me of the hippie days of the 60’s and 70’s. The mood is definitely 60’s with old trucks, motorcycles, and scantily-clad, “beautiful people” romping in the desert. I can’t wait to see the campaign itself.

True Religion‘s S/S 12 collection is available as of today, January 18th, in their stores an on their newly relaunched website.