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In their S/S 2012 ad campaign, True Religion tells a True American story which captures their brand DNA and heritage. It follows 4 different, strong personalities on their journeys into the West – The Wanderer, The Maverick, The Bohemian, and The Rebel. They will roll out each persona through out the season and with each launch will come a new video.
This is so exciting! True Religion, not only do you give us amazing jeans, but now there is a story to compliment each style with sequels! I used to be such a fan of watching movies that have part 1, 2, 3 and so on! Now, I am sooo curious as to what we’ll see next!
