Diesel - Fit Your Attitude For S/S 2012 Screen shot 2012-02-06 at 14.31.24.jpg

There are many companies out there that like to suggest that they were the first premium denim brand, but for my money the one that has the most legitimate claim to that title is probably Diesel. Back in the 1980s they were really the first brand to start pushing fashion-focused jeans on the world and subsequently changed the landscape for denim. Here we are years later and denim marketplace has changed beyond recognition, Diesel’s 35th anniversary is approaching and to celebrate they have decided to relaunch their women’s denim collection. From this month, if you go shopping at Diesel you will find that the range of jeans on offer has been filtered down to focus on the six most important styles that every woman should have in her wardrobe:

  • Grupee: Super-slim-fit jean with a super-skinny leg.
  • Getlegg: Slim-fit pair of jeans with skinny legs.
  • Bootzee: The perfect bootcut leg.
  • Flairlegg – 70’s style flares.
  • Highkee: Straight leg with high waist.
  • Myguy: Boyfriend fit jeans.
Diesel - Fit Your Attitude For S/S 2012 alldiesel.jpg

The relaunch collection is titled “Fit Your Attitude” because Diesel’s wish is that female consumers will choose a style which doesn’t just fits their body shape perfectly, but also compliments their attitude of dressing as well. You can find the jeans in store from February, with new washes of each style being added throughout the year.

Diesel - Fit Your Attitude For S/S 2012 GETLEGG - WASH 8880J (backpanel).jpg
  • Getlegg: Slim-fit pair of jeans with skinny legs but wider at the knee and with a higher back, perfect for everyday life.
  • Attitude: “I am brave, real and positive, the perfect partner for everyday, whatever you are doing…”

Diesel - Fit Your Attitude For S/S 2012 BOOTZEE - Wash 0660D (back panel).jpg
  • Bootzee: The perfect bootcut leg on a regular slim fit, with higher back pockets and a regular rise.
  • Attitude: “I am sensual, confident and feminine, the perfect partner for dressing up and a smart day at work…”

Diesel - Fit Your Attitude For S/S 2012 GRUPEE - WASH 8880i (backboard).jpg
  • Grupee: Super-slim-fit jean with a super-skinny leg, it features a higher yoke to flatter the rear female form. .
  • Attitude: “I am daring, strong and free spirited, the perfect partner for a concert, club or party…”

Diesel - Fit Your Attitude For S/S 2012 MYGUY - Wash 0888P (backpanel).jpg
  • Myguy: Boyfriend fit jeans which feature a boyfriend-leg cut and a relaxed fit with a low crotch and slightly tapered leg.
  • Attitude: “I am spontaneous, playful and independent, the perfect partner for browsing the vintage market on a Sunday morning…”

Diesel - Fit Your Attitude For S/S 2012 FLAIRLEGG - wash 0889D (backpanel).jpg
  • Flairlegg: 70’s style 5 pocket with chino style pockets and unfinished hem.
  • Attitude: “I am sexy, fashionable and chic, the perfect partner for dressing to impress for a day or night out on the town…”

Diesel - Fit Your Attitude For S/S 2012 HIGHKEE - wash 0069P (rear).jpg
  • Highkee: Straight leg with high waist and taller back pocket to guarantee a great look on the back, inspired by the fifties era.
  • Attitude: “I am sexy, fashionable and chic, the perfect partner for dressing to impress for a day or night out on the town…”

7 COMMENTS

  1. What I so love about Diesel is that they always come up with something new. They never rest on their laurels! KUDOS for this attitude (pun intended!)

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