The new 7 For All Mankind ad campaign brings the brand to life through the eyes of James Franco, resulting in a stimulating visual journey. There’s a midnight party going on in Malibu, and we can see the beautiful people wearing jeans in all sorts of dress, or as it is, undress which seems to be a trademark thing for California lifestyle.

Personally, I feel that 7 is taking a turn from being a reserved type of brand, to being more daring and outrageous. Joining their trademark blue jeans they also show us more destructed and colorful styles. Well done, 7FAM!

James Franco
‘s directorial debut as an ad man will break on YouTube on Feb. 15. Video vignettes lensed by Franco will go up weekly through the spring, with each about two to three minutes in length. In total, 10 episodes will go up on 7 for All Mankind’s YouTube channel.

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James Franco and Lily Donaldson on the set of the campaign in Santa Monica, California.

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Lily Donaldson in the new Seven for All Mankind campaign.

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Henry Hopper and Nathalie Love in the new 7 for All Mankind campaign.