After more than a decade as a premium denim leader, Joe’s Jeans announces the launch of a new brand, else, to be sold exclusively at Macy’s. With price points starting at $68, else was created to reach young women who are looking for a premium denim-like product at a more affordable price.
The else product offering, which includes five staple denim fits: skinny, boot cut, cropped, boyfriend and a cuffed short, will be rolling out at Macy’s over the next two weeks.
Marc Crossman, President and CEO of Joe’s Jeans, commented,
“We are thrilled to be partnering with such a distinguished American institution. We look forward to an exciting and expansive business venture and the opportunity to create a unique product offering for the Macy’s customer.”
The else target customer is described as between the ages of 18 and 25 years old with a strong sense of self and fashion. Joe Dahan, Creative Director and Founder of Joe’s Jeans, oversees the design of else with a newly created design team working in collaboration with Macy’s.
“We are excited to work with Joe’s Jeans to continue to bring our customer the latest in denim fashion by an industry leader with a long-standing commitment to fit and quality, else offers innovative products at an affordable price for our young, fashion-forward customers who will love this brand.”
said Tim Baxter, Senior Vice President of Macy’s Women’s Division.