Levi’s goes fashion and I mean big time! The program was based around our daily ritual of getting dressed. Simple, right?
Here’s what the brand says,
“Steeped in the authenticity and craftsmanship that the brand is known for, the collection is built around classic and refined styles with sharp clean aesthetics, which have been tailored to perfection.
The key trend for men this season is the tapered look, for a great flattering fit that sits just below the waist, is slouchy on the top and has a slim tailored leg.
For women, the key look for the season is the Bootcut Skinny, which the Levi’s® brand has completely reinvented. No longer your mother’s bootcut denim, this season will see the launch of this new take on a classic – a sexy, modern skinny fit making you forever think differently about the bootcut.”
I don’t recall seeing even one pair of “traditional” blue jeans at this show. Most of the women’s jeans were dressier. I wouldn’t say they were trouser-cut, but they reflected a 70’s silhouette and were devoid of any contrast stitching. This kind of denim gives a more formal appearance. Levi’s also showed some beautiful long maxi skirts made of the softest sweat denim, which is perfect for a flowing skirt like this. Also, they really surprised me with lots of dressier jumpers, mini skirts and dresses.
For the guys I saw some drop-crotch and for the most part, relaxed fit jeans. Lengths were shorter or cuffed. The men’s jeans were mostly paired with jackets or blazers. Levi’s isn’t about the ’49-ers wearing them for digging gold any more; it has reinvented itself to fit more formal gold-digging venues!
This was one collection that really took me by surprise. Levi’s, you did it!