Notify Spring/Summer 2012 Women's Lookbook Notify-SS12-LB-31.jpg

I just came back from visiting Notify’s brand new showroom here in NYC. It is amazing, how getting up close and personal always helps to see and understand a brand’s jeans better. For example, take those blue flares shown below. When I looked at the picture, I could have sworn they were some kind of velvet or satin jeans. But no, they are “regular denim” jeans, but with a pearlescent spray surface, which actually is present in a lot of Notify’s jeans in this collection. I also loved those neon pink jeans with the dégradée leg – this gradual fading will keep you from looking too pink or too much like a neon sign!

Notify Spring/Summer 2012 Women's Lookbook Notify-SS12-LB-17.jpg
Notify Spring/Summer 2012 Women's Lookbook Notify-SS12-LB-24.jpg
Notify Spring/Summer 2012 Women's Lookbook Notify-SS12-LB-14.jpg