As I have said before, when I posted the women’s lookbook, Wrangler is definitely trying a comeback. You can see here that their washes and styles have finally become fashion forward! They even have a double denim look and denim washes that they had never used before. I don’t know about you, but for me, Wrangler used to be synonymous with plain washes. Their jeans, in my mind, were always an even dark, medium or light-blue wash with no nuances. I am very much liking the turn Wrangler is taking!
While Wrangler has always been an anti-fashion utility jean in the U.S., it’s been my impression that they were always much more fashion-forward in Europe and particularly Japan.Â
 Yes, you are right. This is why they are “re-inventing” themselves here in the US.
While Wrangler has always been an anti-fashion utility jean in the U.S., it’s been my impression that they were always much more fashion-forward in Europe and particularly Japan.Â
While Wrangler has always been an anti-fashion utility jean in the U.S., it's been my impression that they were always much more fashion-forward in Europe and particularly Japan.
Yes, you are right. This is why they are “re-inventing” themselves here in the US.
While Wrangler has always been an anti-fashion utility jean in the U.S., it's been my impression that they were always much more fashion-forward in Europe and particularly Japan.Â
 Yes, you are right. This is why they are “re-inventing” themselves here in the US.