G-Star RAW officially opened its largest global flagship store in Hong Kong in the iconic Times Square area in Causeway Bay on Hong Kong Island. G-Star, known for its innovative and cutting edge style in the world of denim, hosted for this special store opening an eclectic night of performance, art, music and fashion. Attending the official opening ceremony were American Grammy nominee Skylar Grey, Australian actress Gracie Otto, Australian model Alexandra Agoston and many Chinese celebrities including Aaron Kwok.
At the Hong Kong store opening G-Star presented the travelling gallery Raw Art Series. Being a super specialist denim brand, G-Star is always looking to push the boundaries of denim. For Raw Art Series denim is taken to another level in terms of craftsmanship by re-contextualizing denim as collectable art objects. RAW Art Series will be exhibited in the Hong Kong store for four weeks, starting February 21st 2012.