I am determined to make all of our readers understand and even more importantly value Japanese selvage denim. This is why I will keep on posting the real “McCoy” whenever I happen to see it, be it in a showroom, a store or online. And my aim is to pursue the brand and have the designer tell us about his idea of why he is using selvage denim, even though it is not as “commercial” (meaning not selling as well) as the “fashion denim”.
We’ve already met Naked and Famous’s and Agave’s selvage editions. Now it is Adriano Goldschmied, who will tell us about why he loves selvage and what he says it’s all about. The jeans shown here are the boyfriends, rolled up at the cuffs. You can clearly see the red stitching at the inside seams, which is the the sign of of selvedge. Adriano told me that he has the very same jeans in a regular denim, and it is one of his best-sellers. These jeans do not sell as well, because of the higher price tag. They retail for $288, compared to $198 for the non-selvage version. OK, you can go and buy a dress for $20 at H&M, or you can buy a dress for $200 or $300 at Macy’s. But how come, there are so many women that spend over $1,000 for a dress at Barney’s, or $5,000 for an original Alexander Wang?
Well, the same goes for denim. As you can buy less expensive (not necessarily bad) jeans, you can also buy haute couture jeans without the haute couture price. $300 is really not all that much if you think that you will have a high quality pair of jeans that will love your body the more you wear them.
Here is Adriano’s comment:
<"I love the selvage as it adds a very sophisticated and unique detail to the jean, it is a kind of signature of premium denim. In addition, there is no question that the fabrics made with the old shuttle looms are much better than the ones made with the new, modern, high speed industrial processes. Many times I have made the example that selvage is equal to a nice restaurant when compared to fast food. The tension of the yarn in the selvage is not too high and so the character of the yarn is not too flat therefore the color is more rich and luxurious. It is definitely worth the additional money as the product is more sophisticated and looks its best."