Silver Jeans Co. is a family-owned, Canadian denim brand, which has been manufacturing and distributing men’s and women’s jeans since 1991. They market a line of, what they call, mid luxury priced jeans, ranging from $75 to $102. I have seen their jeans a few times now at the trade shows, and honestly, I would never be able to tell that they are not premium jeans. Their washes and styles can compete with any big premium brand out there. They are made for everyday life, practical and to the point. And the best part is that they also offer most of their featured jeans for women in an extended size range. KUDOS to Silver!