Diesel seems to have grown up a bit – I feel that the looks for F/W 2012 are more serious and less challenging or stupid than (the campaign) a few seasons ago. Their jeans are in a darker wash, albeit very interestingly styled with wider legs and big pockets. They still have a few of the trademark Diesel washes. All in all, I definitely detect a more mature and serious approach for this coming fall and winter.
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