Topman is announcing the arrival of the Denim Jacket Project. Available in stores and online 18th April, Topman has invited some of the most talented designers from both sides of the Atlantic to refresh and update the classic denim jacket. The line-up is made up of notable British menswear talent who have each met one of the following requirements: shown in Topman’s and Fashion East’s initiative MAN, shown in the Topman-sponsored New Gen Men, or previously collaborated with Topman. From the UK there are Oliver Spencer, Lou Dalton, Katie Eary and Shaun Samson. Also participating is one of the most talked about talents to emerge from New York, Mark McNairy. Topman Design rounds out the impressive line-up.
Personally, I strongly believe in collaborations. Not only do they offer amazing possibilities to add a little extra to a brand, but they also make it possible for designers to add their own point of view, their own creation, to an already existing brand.