Launched in February 2011, BLK DNM is a new contemporary luxury brand inspired by downtown Manhattan and designed for the independent consumer of today. Conceived by fashion designer Johan Lindeberg, the collection for women and men features a modern interpretation of classic denim and leather.
There are mostly high rise and mid rise jeans, and by the looks of it, this brand aims for the sophisticated and self-assured woman, who wants to be well- and fashionably- dressed. If you look closely at the images, you can see particularly that the leather jeans are full of details. There are biker seams on the knees and zippers at the pockets. Let’s see what the brand tells us about this amazing and well executed collection:
“For the first time since launching one year ago, BLK DNM introduces a new fit to its list of icons. Jeans 22, a slim-fit, mid-rise, five-pocket denim, comes as a fresh contrast to high-waist BLK DNM classics. The design team spent months perfecting the fit and proportions to deliver a universal slim fit. The final result will be revealed in-store on June 1st.”
BLK DNM entered the denim market with two high-rise fits, Jeans 6 and Jeans 8, and a lower-rise, less-fitted, Jeans 1, as its initial offering. While the original denim base developed a cult following quickly — with a fan base that includes Madonna, Chloe Sevigny, Lindsay Lohan, Juliette Lewis and Dree Hemingway — the design team had already begun refining the dimensions of a new silhouette.
Founder and Creative Director Johan Lindeberg started working on Jeans 22 in July 2011. “Jeans are about perfection — the pocket size, the perfect rise, the attitude. Every detail,” Lindeberg emphasizes.