G-star RAW wants to share its passion for denim with its customers in the showrooms and ignite them with the G-Star excitement for high-end craftsmanship, detailing and tailoring. To completely experience denim in the store, G-Star created the RAW Tailored Atelier where customers can customize a 3301 denim themselves. First introduced in Amsterdam, the atelier will also be presented in G-Star stores in Hong Kong, Osaka and Sydney.
The 3301 denim is crafted from Red Listing raw denim. Raw denim is an exceptional fabric as it will transform and age according to how you wear it, becoming a true record of your life. The G-Star Red Listing denim is woven on vintage shuttle looms. These small looms create irregularities in the fabric, providing your denim with more depth and structure. You can recognize genuine Red Listing denim by the red thread on the inseams.
At the RAW Tailored Atelier you can customize this G-Star 3301 Red Listing denim. While you wait, a professional tailor will hand finish the denim and add a personalized label on the inside, resulting in a unique personally styled denim.
Furthermore, they keep a record of all these DIY jeans and then choose the most stylish ones to be manufactured for the stores. GUYS, root for me! So far, they told me mine was the most original one. I just simply did a mix of every color button on all possible places, a real mix-n-match. And the jeans look A-MAZING! See below before and after!