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I am sure that this one guy there on the first image is having the best of times among all those sexy jeans-clad women wearing the new Fall 2012 collection from 9AM!! And sexy they are! Unlike most Italian brands who rather favor a more rigid denim, 9AM loves stretch. The one pair of jeans that especially stands out is that mustard colored one shown below, with knife pockets and an extra large waistband – very 70’s! They are incredibly soft and made with a bi-stretch denim, which means that you will be able to wear them from 9 in the morning until the wee hours of the night without them becoming baggy. We need to see more of this brand here in the US! Hello 9AM!

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