Armani Jeans present their second capsule collection designed in collaboration with Rihanna: a range of new must-have jeans and lingerie items, available in stores worldwide from mid-April 2012.
Rihanna, an artist who has sold more than 35 million albums and 120 million singles across the globe, and winner of 6 Grammy Awards, is the face of our advertising campaigns for two of our brands. Extremely talented and highly feminine, Rihanna possesses verve and incredible energy, embodying the young, modern and captivating spirit of Armani Jeans.
Giorgio Armani says, “Rihanna is a great artist. She has personality, charisma and energy, and has been a pleasure to work with. She captures the young and contemporary essence of Emporio Armani Underwear and Armani Jeans perfectly.”
Rihanna says, “I have always really admired Giorgio Armani and his elegant work; I never dreamed I’d be able to collaborate with him to design unique, modern and fun clothing.”