French brand Surface to Air started off in Paris in 2000 and has gone a long way since. Today they are selling at retailers all over the world, and have their own stores in Paris, São Paulo, Brazil and here in New York, in Soho. The interesting thing is that each branch develops its own activity within the vision and esthetic of Surface To Air – something that is very rare. Usually stores have all the same concepts, no matter where they are located.
Their Spring/Summer 2012 lookbook shows us French elegance and savoir faire by pairing the denim with classic pieces like blazers and jackets. Nothing oversized or baggy or grungy here. Check out how they combine those coral colored jeans with a grey tee, dark blue denim shirt and khaki jacket – like this you are dressed to go anywhere, be it a date or having lunch out with your buds.