Every once in a while a denim brand comes out with something so new, so shocking, so revolutionary, that we just have to cover it on Denimology. Even if something about it may offend a few of our more conservative readers. This video which first aired on MadTV explains it all. But… There’s just one thing bothering me… You don’t think this could be a fake brand, do you? Well, as they say, “GET A PAIR!!”