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Swedish brand Dr Denim was founded by the Graah family in 2004 and has since then branched out from creating jeans to creating a lifestyle brand revolving around denim. Their design philosophy is to create contemporary interpretations of denim and timeless pieces that can be worn at any time.

This S/S 12 collection is called “dissertation on hysteria” and I am trying to figure out the connection between this very serious problem and jeans. Are these psychological jeans? Hysterical jeans? By all means, you should go to Dr Denim’s website and read about what Dr (doctor?) Denim has to say.

But let’s not get hysterical here LOL, I still think that these jeans don’t have much of any disorder in them. They seem to be very well fitted and beautifully tailored. I have yet to check them out personally, but it looks as if people all over the world have already approved them. They are selling in close to 2000 stores in Europe, Asia and Australia. Hope to see them here, soon!

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REIntroducing: Dr Denim Ellen Studio_0314 copy.jpg