Introducing: Insight S/S 2012  Men's Lookbook Insight-SS12-M-20.jpg

For this summer, I suppose Insight is showing us a special collection for guys that live in trailers, they don’t shave and comb their hair and eat on the floor. They are mainly wearing jeans and tees and probably live to have their bodies tatooed over and over again.

I am sure that there is a huge crowd out there loving this lifestyle.

Here is what Insight tells us:

“Vibrant, clashing summer colours and textures, psychedelic splatters, florals and nonsense slogans, ‘The Sky is Bleeding Sunshine’ is Insight’s way of putting its tongue firmly in its cheek whilst still looking better than your next door neighbour this summer. Giving a classic 70’s aesthetic a modern makeover, vibrant clashing prints and textures are key for the season; psychedelic hand-painted splatters clash with scribble street art, cinematic photos and bold large florals come alive”.

Note from Insight: “The model is Otis Carey…our very talented surfer. He’s half Aussie and half Aboriginal”.

Introducing: Insight S/S 2012  Men's Lookbook Insight-SS12-M-17.jpg
Introducing: Insight S/S 2012  Men's Lookbook Insight-SS12-M-02-03-Composite.jpg
Introducing: Insight S/S 2012  Men's Lookbook Insight-SS12-M-05-06-Composite.jpg
Introducing: Insight S/S 2012  Men's Lookbook Insight-SS12-M-23-22-Composite.jpg