Superfine F/W 2012 Lookbook

Superfine F/W 2012 Lookbook Superfine-020_074.jpg

Lucy Pinter and Flora Evan, founders of SUPERFINE, are dedicated to producing rock and roll jeans with a real London attitude. As I remember, they were one of the first ever to do skinny jeans, as far back as in 2003, when everybody was still into bootcuts or straights. Now, on the other hand, when everybody is into skinnies, they are giving us an amazing option of more slouchy fitting jeans, AND, their skinnies are way different than most of the others. They are full of details, such as patched leather or “irrational” seams, like this awesome pair shown above. I just wish they were easier to find in a store here in NYC. But, I have learned from experience, everything that is difficult is most always worth it!

Superfine F/W 2012 Lookbook Superfine-100_074-2.jpg
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Lisette Geller
I am the managing editor of Denimology and write about current and future trends of denim. Actually, I write about ANYTHING denim - LOL! It's an awesome opportunity to get to know all the people "behind the denim scenes," as well as the owners and creative directors of denim brands.